Why Visual Story Telling?

Hello everyone! (*scroll down for article*)

As the new year begins you might have noticed changes in the website, and if you are new here then welcome! 

When setting up or re-refreshing your website, I always find you start looking at your work in a more detailed manner. Why do you offer this service? How can it help others? In my head all these answers were clear, but when trying to write them down, I realised how all over the place my brain was.

One of the reasons it was hard for me to write down this information is because it comes mainly from experience and I wanted to add background information (as the scientists inside me itched at every sentence without a proper citation). And therefore I have decided to make this a journey also for myself.

I will be writing a series of blog posts to explain: What is visual story telling? Why are visuals important? Why is creativity important in the workplace and in our free time? How can visuals help us convey the right message? And other questions that I think are relevant. If you would like to add any to this list feel free to post in the comments section! 

What is a visual story teller? 

Let's start at the beginning! I have found there are many names for this role: graphic recorder, visual note taking, info doodler and other creative combinations of two key words: drawing and information. A visual story teller can either work remotely on a commission as well live during an event. Within this article I will use the term visual story teller to convey all of the above.

vstlive

It is hard to say if this work branch is a new phenomenon or not. Since where do you draw the line between an illustrator, a cartoonist or a visual story teller? They all narrate a story through images. But in my opinion, a visual story teller works mainly with information that has to be segmented into chunks that are easier to grasp. By doing this, it enables new insights and helps to display data in new and different ways. Which leads us to the next section. 

 

Why should you use visual information? 

  • The human brain processes many different type of information, form which a large percentage is dedicated to visual processing. So it’s no wonder visual information has a great impact on us. As It’s no surprise why the typical quote is used “a picture is worth a thousand words”.
     
  • The brain takes visual information faster and creates links in other ways than using only text. It knows the meaning and scenario immediately. 
     
  • Visual communication makes it easy for us to explain, understand and remember information that is important to us. 
     
  • By visualising information, you can mix, match and identify opportunities. 

 

Below a quick example with Meerkat facts. 

These are just some examples, but we go deeper into actual question of "What can a visual story teller do for you?" in the following weeks during Visual Wednesday

Do you have any questions or comments, please share these below! 

References for this article:

Data Visualisation: Why (1of2)
The Rise of the Infographic
The Power of Pictures

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